How much AMC revenue is your dealership losing?
Most water purifier dealers leak ₹2–3 lakhs a month in missed AMC renewals. Move the sliders to see your number — and how much you could recover.
Your dealership
Drag the sliders to match your business.
₹6,87,225
From the 55% of AMCs that don't get renewed.
₹4,99,800/year
By lifting renewals from 45% toward ~85%.
Estimate for guidance only — actual results depend on your follow-up.
Why the renewal is the cheapest sale you have
The customer already trusts the brand, already paid for the unit, and already knows your team. Renewing their AMC should be the easiest revenue in your business — yet for most dealers, a quarter to nearly half of contracts lapse every year, purely because nobody followed up in time.
It isn't a sales problem; it's an operations problem — and it's the most fixable one. When every contract is tracked, surfaced by urgency, and followed up on WhatsApp, renewal rates climb fast. See how AMC renewal tracking works →
How much AMC revenue do water purifier dealers lose?
Most water purifier dealers in India renew only 40–60% of their AMC contracts because follow-up is manual. At ₹1,999–₹3,500 per contract across a few hundred customers, that is typically ₹2–3 lakhs a month walking out the door.
How does this calculator estimate recoverable revenue?
It multiplies your AMC-eligible customers by your average AMC value to find your potential renewal revenue, compares it to what you close today, and shows the gap you could recover by lifting your renewal rate toward ~85% — the level dealers typically reach with a tracked renewal workflow.
How can I actually recover that revenue?
By making sure no renewal is missed: track every AMC end-date, surface contracts due by urgency, follow up on WhatsApp, and schedule callbacks so promised follow-ups never get forgotten. LeadBuddie runs this workflow on your existing WhatsApp number.